ADIDAS MONDÉ

THE NEED

In-store event for the launch of the NITE JOGGER shoe

COLLAB’S IDEA

Concept: Staging the day/night duality, to echo the concept of the sneakers

Artistic Curation: selection of the street-artist Mondé, painter by day, illegal graffiti artist by night

Event Scenography: production in partnership with Black Lemon

THE OUTCOME

Universe day : A 5×2 meters mural and paintings on corrugated iron

Night universe: A customised black box with 3M, the reflective material used on the sneakers

Customisation of tote bags, caps and metro maps by the artist

63 pairs of Nite Jogger sold in 2 days

Adidas x Mondé

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