MONDÉ In-store event for the launch of the NITE JOGGER shoe
Concept: Staging the day/night duality, to echo the concept of the sneakers
Artistic Curation: selection of the street-artist Mondé, painter by day, illegal graffiti artist by night
Event Scenography: production in partnership with Black Lemon
Universe day : A 5×2 meters mural and paintings on corrugated iron
Night universe: A customised black box with 3M, the reflective material used on the sneakers
Customisation of tote bags, caps and metro maps by the artist
63 pairs of Nite Jogger sold in 2 days
