Abus x Tim Zdey.

TRANSCRIBE THE ENERGY OF PARIS ON AN ABUS BIKE HELMET
Abus x Tim Zdey

HOW TO REPRESENT THE CITY OF PARIS THROUGH THE INTERNATIONAL CAMPAIGN CITY VIBES ?

Art direction and customization of a helmet. Selection of the artist Tim Zdey, who already created a bike path project in Paris.

PRODUCT DESIGN. CUSTOMIZATION.