Abus Tim Zdey

THE NEED 

The operation City Vibes is a project with six urban helmets, six artists and six major cities. The result: six different helmets that capture the unique atmosphere of each city. In France, Collab Factory commissioned the artist to create a helmet representing the spirit of Paris and what makes it a unique, bright and positive city

COLLAB’S IDEA

Concept: Capturing the energy of Paris on an ABUS Skurb helmet

Artistic curation: selection of the artist Tim Zdey

Product design: conception, creation and artistic direction for the customization of a bicycle helmet: conception and execution, realization of the sketches until final validation of the visual

THE RESULT

In France, Collab Factory commissioned the French artist for this international campaign, after having already created a bike path project in Paris

The collab gave birth to a video where the artist explains the project and where we discover the creation phase

 

Crédits photos : Tim Jarosson
Abus x Tim Zdey

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