To create an original collection of T-shirts to reinvent the brand’s logo and highlight its creativity through its first artistic collaboration
Concept: Reinterpret the iconic One Step dancer through the creative and innovative eyes of three artists.
Artistic curation : selection of the artist Aurore de la Morinerie.
Product design : commissioning, follow-up of the technical phase and creative elements, post-production
A t-shirt, inspired by the expressiveness deployed by the dancer. The emblematic logo of the brand is translated in a calligraphic way thanks to the artist’s brushstroke. The ballerina stands out with a black calligraphy covered with sequins.
The garment is an integral part of One Step’s first artistic capsule collection. This collab gave birth to an innovative video integrating the viewer in the artist’s universe.