MASTERCARD LES FOLIES PASSAGÈRES

THE NEED

Supporting the launch of the new Mastercard True Name™ payment card in Europe

COLLAB IDEA

Concept: make trendy artistic and educational content on trans identities

Artistic Curation: selection of Maude Bergeron, illustrator and author of Les Folies Passagères creations

Social media: creation of a campaign in partnership with Com’over

THE OUTCOME

Creation of two videos (one true/false, one pedagogical lexicon) and a gif that promote tolerance and respect for diversity

Mastercard x Les folies passagères

Discover our achievements