MASTERCARD x LES FOLIES PASSAGÈRES.

CREATE ARTISTIC AND EDUCATIONAL CONTENT ABOUT TRANS IDENTITIES
Mastercard x Les folies passagères

HOW TO ACCOMPANY THE LAUNCH OF THE NEW MASTERCARD TRUE NAME™ PAYMENT CARD IN EUROPE ?

Art direction and creation of two videos (a true/false, an educational lexicon) and a gif that promote tolerance and respect for diversity. A campaign in 4 languages for a resonance throughout Europe. Curation by artist Maude Bergeron, illustrator and author of Les Folies Passagères creations.

ART DIRECTION. CONTENT CREATION.

IN PARTNERSHIP WITH COM’OVER