LES FOLIES PASSAGÈRES Supporting the launch of the new Mastercard True Name™ payment card in Europe
Concept: make trendy artistic and educational content on trans identities
Artistic Curation: selection of Maude Bergeron, illustrator and author of Les Folies Passagères creations
Social media: creation of a campaign in partnership with Com’over
Creation of two videos (one true/false, one pedagogical lexicon) and a gif that promote tolerance and respect for diversity. A four language campaign for a European coverage
