NBA 2K JO DI BONA

THE NEED

Promoting NBA 2K during the NBA Paris Game Week

COLLAB IDEA

Concept: celebrate basketball players in the NBA 2K video game universe

Artistic Curation: selection of street-artist Jo Di Bona, pop portraitist

Creation of a mural: with video and photo deployment in partnership with Com’Over

THE OUTCOME

A giant mural in the heart of Paris – Quai de Valmy – with the portraits of Antony Davis and Dwayne Wade

A timelapse video for social networks

NBA 2K x Jo Di Bona

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