Promoting NBA 2K during the NBA Paris Game Week
Concept: celebrate basketball players in the NBA 2K video game universe
Artistic Curation: selection of street-artist Jo Di Bona, pop portraitist
Creation of a mural: production of video and photos in partnership with Com’Over
A giant mural in the heart of Paris – Quai de Valmy – with the portraits of Antony Davis and Dwayne Wade
A timelapse video for social networks