Roland Garros, the Euro, the Olympic Games… Summer sports competitions are often the starting point for collaborations between brands and artists, taking advantage of this window of visibility to express themselves.
Roland Garros, the Euro, the Olympic Games… Summer sport competitions are often the starting point for collaborations between brands and artists, taking advantage of this window of visibility. This year, the reopening of living spaces combined with the arrival of summer saw the launch of new collabs, full of joyful color. Many brands look forward to summer as a marketing opportunity and engaging an artist for a limited edition accentuates the summer character of their product with the sensitivity and desirability of art. #soldout
We take a look back at our favorite collabs that add color to the summer.
Murakami Perrier Roland Garros
The love story between Murakami and Perrier goes on! After a first collaboration at the end of 2020, the artist and the brand continue to engage in an artistic and marketing story.
Perrier-Jouët x Bethan Laura Woods
The Perrier-Jouët house has put on its summer dress. The floral universe of Bethan Laura Wood adorns the packaging of the bottle, and it gives a sublime collab.
Petit Bateau x Soledad Bravi
Petit Bateau enhance its surf image with this playful and poetic collab by Soledad Bravi.
Apnee x Lucas Beaufort
The men’s summer swimsuit will be Apnee’s, in collaboration with the most Californian of French artists, Lucas Beaufort.
Nike SB x Parra
To celebrate the entry into the Olympic Games of Skateboarding as an official discipline, Nike Skateboarding calls on the artist Piet Parra to imagine the outfit of the athletes. A collaboration like a message to continue to open the dialogue between art and sport.
Veja x Malika Favre
Full Sun. Malika Favre signs a collaboration with the shoe brand Veja for a summer at the beach … Even with shoes.
You too can speak up in the summer and support artistic creation through engaging campaigns. Artists are synonymous with uniqueness, an unmissable opportunity for your brand.
Collab Factory supports brands to create unique and memorable campaigns.
TALENTED ARTISTS. UNIQUE COLLABS. EXCEPTIONAL STORIES.
