Women are the moon that moves the tide.
The words of the feminist contemporary art collective Claire Fontaine have a particular resonance at Collab Factory, an agency composed of 75% women, including its founder, and we are proud that the majority (over 60%) of our collaborators are with women artists.
Women are the moon that moves the tide.
The words of the feminist contemporary art collective Claire Fontaine have a particular resonance at Collab Factory, an agency composed of 75% women, including its founder, and we are proud that the majority (over 60%) of our collaborators are with women artists.
This statistic does not erase the sad observation of the current art world in France: women are underrepresented and underpriced (now is the time to invest).
While women represent 60% of art school students, they constitute only 20% of programmed and exhibited artists and only 10% of artists awarded a prize. Unbelievable.
What to do ? At Collab Factory, we encourage brands to create collabs with female artists to give more visibility to their work.
Let’s change the world together, one collab at a time.
International Women’s Day is an opportunity for brands to show their commitment to this cause.
What could be stronger than imagining a limited edition in collaboration with a woman artist? At Collab Factory, we see this as a way of highlighting their work and thus countering their invisibilization of the art world.
Mango gave carte blanche to the artist with a pop and colorful brushstroke to imagine a capsule collection made up of 2 t-shirts and a bag. Ana Leovy evokes equality, diversity and also the protection of the environment since the collection is designed from sustainable materials.
A committed collaboration with a woman artist is an opportunity for a brand to tackle important themes: equality, “empowerment”, sorority, but also diversity or intersectionality.
Committed artists whose subject is equality will be able to bring authenticity and depth to the activation and avoid “pinkwashing”. And if the collaboration is in favor of an association: the action is only stronger.
Below is another example of the inspiring collab that highlights two daring women who revolutionized their times: the artist Yayoi Kusama and Nicole Clicquot, the first women who ran a champagne house.
Be careful, talking about feminism and defending the work of women artists are certainly two complementary but distinct ideas. All subjects are affordable in art and choosing the right artist also lies in the positioning chosen upstream of a collaboration.
At Collab Factory, we are driven by the fact that awareness must be collective and at the level of each individual. Without massive action led by public opinion, the place of women in society will not be able to change structurally.
We follow a charter of equality on a daily basis in the way we work. For example, we include in each of our recommendations a fair panel of female and male artists.
It is obvious that these causes can and must be defended also by men. Artists, regardless of their genre, have this sensitivity that allows them to convey impactful messages through beauty, but also scandal, poetry or questioning.
Contact us to learn more about committed collabs or click here to discover examples.
