Where can artistic collabs lead us? In what way could they propose a new horizon in a saturated marketing environment? Because, indeed, “art allows an elevation”, beyond influences.
Where can artistic collabs lead us? In what way could they propose a new horizon in a saturated marketing environment? Because, indeed, “art allows an elevation”, beyond influences.
On the occasion of its annual campus, TF1 PUB initiated a conference on the theme of creativity. Is creativity still appreciated, effective and expected by the public? What are the major trends in this area? How can creativity be integrated into a brand strategy?