Roland Garros, the Euro, the Olympic Games… Summer sports competitions are often the starting point for collaborations between brands and artists, taking advantage of this window of visibility to express themselves.

Since the 2000s, there are more and more brands that call on artists. Art is no longer compartmentalized in museums or galleries, it is everywhere! The emergence of Instagram and unconventional traffic levers is pushing companies to innovate and engage the services of personalities, other brands, influencers or artists. These are the assurance of a unique campaign that stands out, they bring depth and unprecedented thinking.