At the dawn of the holiday season, Collab Factory invites you to dive into the world of point of sale theatralization.

Where can artistic collabs lead us? In what way could they propose a new horizon in a saturated marketing environment? Because, indeed, “art allows an elevation”, beyond influences.

On the occasion of its annual campus, TF1 PUB initiated a conference on the theme of creativity. Is creativity still appreciated, effective and expected by the public? What are the major trends in this area? How can creativity be integrated into a brand strategy?

Roland Garros, the Euro, the Olympic Games… Summer sports competitions are often the starting point for collaborations between brands and artists, taking advantage of this window of visibility to express themselves.

Since the 2000s, there are more and more brands that call on artists. Art is no longer compartmentalized in museums or galleries, it is everywhere! The emergence of Instagram and unconventional traffic levers is pushing companies to innovate and engage the services of personalities, other brands, influencers or artists. These are the assurance of a unique campaign that stands out, they bring depth and unprecedented thinking.

Christmas is a particularly good time to tell stories. Each brand is focused on being part of this dream period in the common imagination and the association with artists is one of the options to develop to stand out. Limited edition or not, different plans are possible and adaptable to your product.

Collab Factory is proud to have carried the project of the end of the year collab, that of the artist Varham Muratyan with the Suze spirit brand. Despite the complexity of the health situation, the launch of this new bottle has achieved the expected objectives and the art proves once again that its impact can be concrete and quantifiable. Feedback on the press coverage of the campaign.

La collaboration artistique, une histoire de longue date entre marques et artistes

Aujourd’hui, la tendance est clairement à une connexion de plus en plus forte entre l’art et les marques.

$ 69 million is the price of the digital artwork by artist Beeple sold by Christie’s on March 11: no more doubt, digital is indeed at the heart of the art market today.

While the magic of Christmas still resonates, our enchantment is intact and is barely recovering from the hustle and bustle of the end of the year. Collab Factory took advantage of this time capsule to fill up with happiness, energy and inspiration.

How to bring out the identity and beauty of brands with art. Elements of answers through the prism of the case study conducted by Collab Factory for Bacardí Martini France.

Adidas and Beyoncé, Ikea and Virgil Abloh, Monoprix and Inès de la Fressange… The famous “collab”, “x” or even “feat” have become essential in the jargon of brands until they have become an almost mandatory step in their development . Evolution of the brand image, widening of the target clientele, structuring but also the discovery of young talents: the repercussions of collaborations in the life of a product are multiple and rich in potential.

Women are the moon that moves the tide.
The words of the feminist contemporary art collective Claire Fontaine have a particular resonance at Collab Factory, an agency composed of 75% women, including its founder, and we are proud that the majority (over 60%) of our collaborators are with women artists.

Depuis toujours, la figure maternelle est très présente dans le monde de l’art. De la mythologie à la culture pop, la maternité est le point de départ de beaucoup de questionnements artistiques.

Le 30 mai, nous célébrons la fête des mères. Pour Collab Factory, c’est l’occasion d’effectuer une rétrospective sur la place qu’a cette figure dans le monde de l’art et comment les artistes questionnent sa représentation.

Chez Collab Factory, nous croyons au pouvoir du regard des artistes sur les sujets de société, qui permettent parfois de sortir des clichés publicitaires.

Chocolate has been punctuating Easter weekend for several decades. Whether you have children or not, gluttony is in order and this party is an opportunity to have fun. At Collab Factory, we breathe art where it is not expected, creating synergies between a product and the work of an artist is our hallmark. Chocolate is obviously no exception to this rule.

Every year during the month of June, we celebrate Pride Month to defend the rights of LGBTQIA + communities. A month synonymous with sharing and love that lends itself particularly well to artistic collaborations.