Its Summer Collabs !

Its Summer Collabs !

Roland Garros, the Euro, the Olympic Games… Summer sports competitions are often the starting point for collaborations between brands and artists, taking advantage of this window of visibility to express themselves.

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The process of a collab

The process of a collab

Since the 2000s, there are more and more brands that call on artists. Art is no longer compartmentalized in museums or galleries, it is everywhere! The emergence of Instagram and unconventional traffic levers is pushing companies to innovate and engage the services of personalities, other brands, influencers or artists. These are the assurance of a unique campaign that stands out, they bring depth and unprecedented thinking.

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Why and how to make an artistic collaboration at Christmas?

Why and how to make an artistic collaboration at Christmas?

Christmas is a particularly good time to tell stories. Each brand is focused on being part of this dream period in the common imagination and the association with artists is one of the options to develop to stand out. Limited edition or not, different plans are possible and adaptable to your product.

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The press coverage of a limited edition

The press coverage of a limited edition

Collab Factory is proud to have carried the project of the end of the year collab, that of the artist Varham Muratyan with the Suze spirit brand. Despite the complexity of the health situation, the launch of this new bottle has achieved the expected objectives and the art proves once again that its impact can be concrete and quantifiable. Feedback on the press coverage of the campaign.

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Artistic limited editions: what are the benefits for a brand?

Artistic limited editions: what are the benefits for a brand?

La collaboration artistique, une histoire de longue date entre marques et artistes

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5 rules of a successful collaboration

5 rules of a successful collaboration

Aujourd’hui, la tendance est clairement à une connexion de plus en plus forte entre l’art et les marques.

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Digital art and NFTs finally explained!

Digital art and NFTs finally explained!

$ 69 million is the price of the digital artwork by artist Beeple sold by Christie’s on March 11: no more doubt, digital is indeed at the heart of the art market today.

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Merry Christmas collab

Merry Christmas collab

While the magic of Christmas still resonates, our enchantment is intact and is barely recovering from the hustle and bustle of the end of the year. Collab Factory took advantage of this time capsule to fill up with happiness, energy and inspiration.

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Artistic murals in offices

Artistic murals in offices

How to bring out the identity and beauty of brands with art. Elements of answers through the prism of the case study conducted by Collab Factory for Bacardí Martini France.

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What is a collab?

What is a collab?

Adidas and Beyoncé, Ikea and Virgil Abloh, Monoprix and Inès de la Fressange… The famous “collab”, “x” or even “feat” have become essential in the jargon of brands until they have become an almost mandatory step in their development . Evolution of the brand image, widening of the target clientele, structuring but also the discovery of young talents: the repercussions of collaborations in the life of a product are multiple and rich in potential.

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Do we need women in art?

Do we need women in art?

Women are the moon that moves the tide.
The words of the feminist contemporary art collective Claire Fontaine have a particular resonance at Collab Factory, an agency composed of 75% women, including its founder, and we are proud that the majority (over 60%) of our collaborators are with women artists.

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Mothers are superheroes

Mothers are superheroes

Depuis toujours, la figure maternelle est très présente dans le monde de l’art. De la mythologie à la culture pop, la maternité est le point de départ de beaucoup de questionnements artistiques.

Le 30 mai, nous célébrons la fête des mères. Pour Collab Factory, c’est l’occasion d’effectuer une rétrospective sur la place qu’a cette figure dans le monde de l’art et comment les artistes questionnent sa représentation.

Chez Collab Factory, nous croyons au pouvoir du regard des artistes sur les sujets de société, qui permettent parfois de sortir des clichés publicitaires.

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Happy Earstern Collab

Happy Earstern Collab

Chocolate has been punctuating Easter weekend for several decades. Whether you have children or not, gluttony is in order and this party is an opportunity to have fun. At Collab Factory, we breathe art where it is not expected, creating synergies between a product and the work of an artist is our hallmark. Chocolate is obviously no exception to this rule.

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An artistic pride month

An artistic pride month

Every year during the month of June, we celebrate Pride Month to defend the rights of LGBTQIA + communities. A month synonymous with sharing and love that lends itself particularly well to artistic collaborations.

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