Bic x Bebar

Collaborate with the artist BEBAR to produce a campaign targeting millennials.

Designing the #SHAREYOURFLAME collection on the values of sharing and creativity. Redefining the lighter as a social and artistic object through 6 ranges available in five colors. Curation of the street artist Bebar with a colorful style intertwining graffiti and academic art, figuration and abstraction. Launch of collaboration at the Urban Art Fair.

CREATION OF 30 DESIGNS. LIMITED EDITIONS. PHOTO SHOOTING. PR OBJECTS.