Every year during the month of June, we celebrate Pride Month to defend the rights of LGBTQIA + communities. A month synonymous with sharing and love that lends itself particularly well to artistic collaborations.
Every year during the month of June, we celebrate Pride Month to defend the rights of LGBTQIA + communities. A month synonymous with sharing and love that lends itself particularly well to artistic collaborations.
Moreover, the agency is proud because its 2020 campaign between Mastercard x Les Folies Passagère is resumed in 2021 and becomes European. Indeed, Maude Bergeron’s creations are now available in 4 languages to reach as many people as possible.
Art has no borders: in French, German, Dutch and English: the works of Maude Bergeron are available and allow us to fight against stereotypes, whatever the language.
MASTERCARD X LES FOLIES PASSAGÈRES
In partnership with the Com’Over agency, Mastercard trusted Collab Factory to imagine an unprecedented digital campaign, on the occasion of the launch of True Name ™: the Mastercard payment card that allows trans and non-binary people display the name that reflects their true identity.
Collab Factory selected artist Maude Bergeron, an artist committed to the LGBTQIA + community. Maude Bergeron has created digital content that is both artistic and educational:
– a lexicon – because it all starts with the right words
-a True / False – to avoid preconceptions
-and a GIF that claims “All gender identities are valid”.
Maude Bergeron has also created a comprehensive educational booklet to share with Mastercard employees.
The art of communicating on committed subjects
At Collab Factory, we believe that artists have an essential role in our society. They are independent, determined and committed thinkers. It is for this reason that we created Collab Factory. For brands, art is a great way to strike the right, authentic tone for addressing certain causes.
Pride month, an arty occasion for a campaign.
Some examples of campaigns in 2021
The Kooples x Clément Legrand
The Kooples is teaming up with French artist Clément Legrand, known for his delicate illustrations with sulphurous charm, in a capsule celebrating Pride Month. The rainbow-colored unisex t-shirts feature thin lines of couples hugging each other. Half of the profits from the capsule will be donated to the GLAAD association, which fights against the invisibility of the LGTBQIA + community in the media.
COS X Coco Capitán
To show its support for the rights of the LGBTQIA + community, the Swedish brand is launching with London artist Coco Capitán a capsule of t-shirts featuring slogans such as “Always love because love is always love”. All proceeds will be donated to The Kaleidoscope Trust, which advocates for the rights of LGBTQIA + people in countries where they face discrimination.
