St-Rémy x Lucas Beaufort

How to bring out St-Rémy with modernity through a limited-edition stating its premium positioning ?

Translate the diversity and the harmony of flavors of the St-Rémy brandy and create a parallel between and the work of the master blender and that of the painter, while breaking the blackness of the pack to bring it out on the shelf. Curation of the artist Lucas Beaufort who, by its colourful and urban world brings freshness and youth to the brand. Deployment of the collaboration in 360 : packs, brand content, event and retail.

PRODUCTION OF PHOTO REPORTS. SOCIAL MEDIA CONTENTS. PRESS RELEASE. RETAIL. POS ELEMENTS. ORGANIZATION OF ARTISTIC ACTIVATIONS DURING THE LAUNCH EVENT IN LONDON.