D'ilona x Jérôme Masi.

How to rethink the coffee break within the restaurants of the Paradis du Fruit group ?

Conception of a narrative around levitation. Curation of the artist Jérôme Masi to create an original work that translates the values of dreaminess and well-being associated with coffee tasting. Elaboration of the graphic charter and design of the products of the range: coffee packaging, tea bags, cup, saucer and sugar sachets.

Packaging co-branded with an artist & storytelling.