Talented artists. unique collabs. exceptional stories.
Design and production of an immersive pop-up exhibition inviting visitors to dive into over 40 years of dialogue between art and watchmaking.
For the first time in France, more than one hundred artworks and watches from the brand’s art collection are brought together, alongside creations produced at the Swatch Art Peace Hotel in Shanghai and collaborations developed with leading international cultural institutions.
The exhibition premieres Ai-Dada, an artistic intelligence inspired by Swatch’s art collection, enabling visitors to imagine and create their own watch. Conceived as a participatory experience, Ai-Dada embodies Swatch’s ability to connect art, technology, and personal expression.
