How to give a new impulse to 1664 Blanc by giving it a more youthful and lifestyle aspect, detached from the classic take ?
Curation of the Maison Kitsuné brand. Narrative design of the Maison Kitsuné and 1664 Blanc collab. Design of the limited edition bottle and secondary pack sold in France, China and Hong Kong.
Design of the PR elements. Limited editions. Packaging. PR objects. Window displays. Digital content. Event