Alice Louradour & Mourad Bouayad To anchor the brand in the zeitgeist, to publicize the launch of its Fall/Winter 2022 collection and to make it an event
Concept: Conception, production and creation of a 360° communication plan for the event LA COUR DES GOOD ÏD
Artistic curation: Selection of the artist Alice Louradour whose practice is based on the creation of playful works close to childhood
Storytelling: Transcribing Okaïdi’s seasonal symbols: Optimism, Nature protection and Love through three workshops
Content creation: Creation of a 360° campaign: delivery of 15 videos, stories for social networks, interviews, making-off videos for the Youtube channel, landing page and press release
Two artistic and participative events at the CENTQUATRE-PARIS, LA COUR DES GOOD ÏD, where children were able to let their creativity speak through a path of playful, immersive and friendly installations
To discover the press kit of the collab Okaïdi x Alice Louradour created by Collab Factory, that’s here
For the landing page that’s describes the event, that’s here
