Okaïdi x Alice Louradour. Mourad Bouayad.

HOW TO ANCHOR THE BRAND IN THE ZEITGEIST, GIVE IT MEDIA COVERAGE AND MAKE IT AN EVENT FOR THREE MONTHS?

Creation of an immersive and evolving 400m2 exhibition set at the CENTQUATRE-PARIS, including the showroom of the new collection. Design of multidisciplinary participative workshops. Curation of the visual artist Alice Louradour for the original creation of the installations, and of the dancer and choreographer Mourad Bouayad for the dance interpretation of the collection’s themes. Creation of social networks and PR contents.

EVENTS AT CENTQUATRE-PARIS. PARTICIPATIVE WORKS. PLASTIC ART AND DANCE WORKSHOPS. MORE THAN 30 AUDIOVISUAL CONTENT CREATIONS. PRESS KIT.