One Step Piet Paris

THE NEED 

To create an original collection of T-shirts to reinvent the brand’s logo and highlight its creativity through its first artistic collaboration

COLLAB’S IDEA

Concept: Reinterpret the iconic One Step dancer through the creative and innovative eyes of three artists.

Artistic Curation: selection of the artist Piet Paris.

Product design : commissioning, follow-up of the technical phase and creative elements, post-production

THE RESULT

A t-shirt, inspired by the lightness of the dancer. The emblematic logo of the brand is translated in a graphic way thanks to the collages and the frank lines of the artist. The ballerina stands out with a colorful silhouette with a floral print.

The garment is an integral part of One Step’s first artistic capsule collection. This collab gave birth to an innovative video integrating the viewer in the artist’s universe.

 

Crédits photos : © Korantin Grall
One Step x Piet Paris

Discover our work