Innocent Alice Louradour

THE NEED

Communicate on its commitments to reduce its ecological footprint

COLLAB’S IDEA

Concept: Design and production of the event: “La Recyclerie innocent”

Artistic curation: Selection of the visual artist Alice Louradour, who has a practice based on reuse

A complete consumer journey: Didactic panels made by the artist / collaborative mural to color / upcycling bottle workshop / collection of corks / recycling workshop to transform them into planters / potting workshop / juice and smoothies bar

100% ecoresponsible production: Materials sourced in La Réserve des Arts, for a circular and solidarity-based creation

THE RESULT

An event,  Innocent’s recycling event, which educates hundreds of visitors to the ecology while awakening their creativity through a consumer journey in several stages:

The artist initiated a collaborative fresco to color, where the public could discover the thousand lives of plastic through the chain of recycling through a participatory and fun work.

Collab Factory was in charge of inviting Le Recycleur fou, an open source machine brand, to animate a plastic caps recycling and awareness workshop. The next step of the consumer path consists in a workshop to repot a plant in a pot designed during the previous animation, thanks to Captain Vegetal, an actor of the urban vegetation.

Photo credits :  © Elodie Croquet
Innocent x Alice Louradour

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