SUZE VAHRAM MURATYAN

THE NEED

How to roll out the new brand platform: “Neighbourood life”? 

THE COLLAB IDEA

Concept: honouring neighbourhood bars

Artistic curation: selection of Vahram Muratyan, famous illustrator, fine observer of cities

Product design: creation of 5 labels mapping emblematic districts of Paris and Lyon

THE OUTCOME

Limited editions sold out

3 fun and creative videos and numerous activations

More than 35 press releases