The press coverage of a limited edition

The press coverage of a limited edition

Collab Factory is proud to have carried the project of the end of the year collab, that of the artist Varham Muratyan with the Suze spirit brand. Despite the complexity of the health situation, the launch of this new bottle has achieved the expected objectives and the art proves once again that its impact can be concrete and quantifiable. Feedback on the press coverage of the campaign.

Collab Factory is proud to have carried the project of the end of the year collab, that of the artist Varham Muratyan with the Suze spirit brand. Despite the complexity of the health situation, the launch of this new bottle has achieved the expected objectives and the art proves once again that its impact can be concrete and quantifiable. Feedback on the press coverage of the campaign.

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Suze has a positioning historically anchored in neighborhood life with a desire to highlight their main popular places: bars and restaurants.

The goal of this collab was to rejuvenate the brand’s clientele while modernizing its image.

By choosing artist Vahram Muratyan, Collab Factory has found the perfect character, great lover of cities and keen observer of neighborhood life.

In addition to this limited edition, the agency also produced the press kit for appropriate dissemination to prescribing media.

Setting up a limited edition is only the starting point of a collab, its bearing over time through targeted communication is a significant contribution to enhancing the artist’s work and achieving 360 communication objectives.

The press kit

To discover the digital campaign of this collab, visit our website.

Best of press release coverage

The collaboration between Vahram Muratyan and Suze generated more than 30 press reports.

We find below that a large majority of articles in the mainstream national press have included visuals, which signifies the importance of the artwork in the news content.

Konbini, undisputed leader of lifestyle media in France.

Views, the young and independent media

Elle, symbol of the general press

Grazia, between lifestyle press and general press

Le Progrès, a media with a strong regional influence

Speakeasy, the prescriber in spirits

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