2k Foundations Aurélia Durand

THE NEED 

In collaboration with the City of Paris, 2k Foundations invested in the Porte Chaumont sports complex to renovate two basketball courts in order to upgrade this meeting place and sports education

COLLAB’S IDEA 

Concept: To propose an artist with a joyful and optimistic universe, who represents diversity, inclusion and community spirit in his works, in pop colors and simplified lines

Artistic Curation: selection of the artist, graphic designer and illustrator Aurélia Durand

Product Design: conception, creation and artistic direction for the original and tailor-made creation of two works for two basketball courts: conception and execution, realization of the drafts until final validation of the visual

Production: management of the ten days of production with two painters and the artist, material purchases and logistics on site

THE RESULT 

Aurélia Durand is a committed artist who places the values of inclusion and diversity at the basis of her work.

She assembles colors as well as origins, personalities, both unique and complementary.

The NBA 2K project, to paint a basketball court with the colors of acceptance and diversity, concretizes a common conviction between the artist and the foundation: each of us has his place, and we all have a role to play.

 

In partnership with Com’Over
2k Foundations x Aurélia Durand

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