Why and how to make an artistic collaboration at Christmas?

Why and how to make an artistic collaboration at Christmas?

Christmas is a particularly good time to tell stories. Each brand is focused on being part of this dream period in the common imagination and the association with artists is one of the options to develop to stand out. Limited edition or not, different plans are possible and adaptable to your product.

Christmas is a particularly good time to tell stories. Each brand is focused on being part of this dream period in the common imagination and the association with artists is one of the options to develop to stand out. Limited edition or not, different plans are possible and adaptable to your product.

Les collabs de Noël 2020

Limited edition and collector’s boxes

In 2020, brands have speeded up their efforts to increase the share of art in their products. The best way to do this is the limited edition. It is the insurance to dynamise your collections during the holidays. The brand is therefore associated with a very specific period, that of Christmas, a pledge of gifts, pleasure and happiness.

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The product is just the start of a limited edition. It allows you to create various content that will give the necessary consistency to a campaign. This is the starting point in communicating about the Christmas period.

  • A prescriptive context told to consumers
  • A unique product registered in an ephemeral universe
  • The magic of art and Christmas for the brand image

These elements will provide brands with exceptional variations that will make the difference with visuals and videos. The campaign therefore responds to multi-channel challenges in a key period.

Packaging, gift wrap and Advent calendars

No limited editions? No problem !

Christmas also rhymes with gifts, which once again opens the way for creativity to stand out.

Collaborating with an artist to design custom wrapping paper is an effective way to bring art into the brand’s image without necessarily touching the product.

The Advent calendar is also often acclaimed by a brand to support its target at a time when it must retain them. More and more brands are therefore offering innovative formats for these calendars.

© Fnac © Lenôtre

On the left, an example that you probably saw in 2020 when the illustrator Margaux Motin took possession of the fnac gift papers. A product, even packaged, therefore becomes an art medium.On the right, the original Advent calendar by caterer Lenôtre designed by the artist Camille Ortoli.

Collaborating with an artist for packaging or an original object is therefore a significant link in the dressing of a product. The packaging is a vessel, produced especially for the holidays.

Exceptional windows

Christmas is the perfect time to liven up your stores, the first point of contact with your consumers. Working with an artist on your windows is the assurance of seeing your store go upmarket with a unique and creative identity. Creating a world, shaping a universe through art invites consumers on a journey through a brand.

Below, the windows of Fauchon and Louis Vuitton during the holidays.

© Lucie Conan
© Louis Vuitton

This artistic approach to the showcase often dialogues with a limited edition to amplify the artist’s work. This identity can also be applied throughout the store route with POS.

Putting art in a digital Christmas campaign

The excitement of Christmas is also reflected online and on social media. Telling a story to improve communication is even more important during this period. Art will allow you to emerge poetically at a time when every Internet user is inundated with information.

Digital offers a diversified approach in terms of content: Packshot, gif, timelapse, motion design, interview, making of, short film etc. All these devices are so many opportunities for an artist to work in synergy with a brand.

Collab Factory’s digital campaign for Suze limited edition with artist Vahram Muratyan

Le court métrage Marvelous Beast réalisé par l’artiste Ugo Gattoni pour la campagne de Noël Diptyque. © Ugo Gattoni

In this highly competitive Christmas period, targeted artistic collaboration therefore allows brands to differentiate themselves. There are many ways to collaborate with an artist and Collab Factory recommends a campaign that solicits both your online and offline broadcasting channels. The more fields of expression an artist has, the more comprehensive his work and impact will be. Find out on our website collabfactory.art how to set up an artistic collaboration.

While waiting for yours, Collab Factory has drawn up its top of the best collabs of the end of the year to discover here!

The Collab Factory team

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